WHAT TO DO TO MAKE SALES AFTER RUNNING A FACEBOOK AD YET NO SALES?
In the world of social media, Facebook has helped many businesses with visibility and massive sale from the big guys to small scale businesses. The SME in particular has leveraged FB to their advantage.
It is not a secret that many businesses ride on the wings of FB Advert, many made massive sales while many are still struggling to sale through that channel.
The question is; you decided to market your product on FB in return for sales after seeing testimonies of massive sales of your friend who ran FB Ad and made massive sales but after you have done this, sales is not coming as expected, what will you do?
- First of all, don’t run FB Ad until you have a bit knowledge on how it works.
That Facebook make it simple to run advert by just a click doesn’t mean, it’s that simple and will convert.
Don’t forget that your goal in marketing your product through facebook is to sell. Therefore, learn how Facebook works and you will soon be smiling to the bank.
- Now know this: Not all your Leads will buy immediately, sometimes they take months before they do depending on some factors.
There are two types of audience; potential audience and cold audience. Your potential audience is those that are already familiar with your product and trust your brand while the cold audience is those that are not aware of your brand or your products. The most sweetest and easiest audience you can sell as quick possible as are your existing audience.
It’s very hard to sell to cold Audience because they don’t actually trust you and they don’t love you.
Therefore, if it’s your first time of running your ad on Facebook, it will mean that your audience will actually be cold audience. It is now your duty to convert this cold audience into potential audience.
You can also read: how-to-grow-your-business-facebook-page
Your first step is not to run advert with the aim to sell but for the awareness of your brand and product, if done in the right way, it will help you convert some percentage of cold audience into potential audience.
- In this case this is where the word “NUTURE” & “RELATIONSHIP” Comes in.
Make sure you nuture and provide them with value then in the long run closing sales won’t be too hard.
This is where you nurture them by doing the following:
- First get their details, let them save your contact. This for those using WhatsApp
- Run a lead generation Advert to get their details. Have an email list, you have to keep engaging them always with your newsletters.
- If it’s WhatsApp, you have to keep posting engaging contents and offers
The aim of all this is to build a relationship with them. Let them trust you first, and while you do this do not appear salsy.
Nurture the relationship and also learn Sales Closing. It helps you position yourself and what you are selling with a right conversation tactics. And keep giving them irresistible offers. One day you they will buy from you.