ARE YOU A SMALL SCALE BUSINESS OWNER LOOKING TO SCALE HIS BUSINESS? THIS IS FOR YOU.
I saw a post on Facebook and I believe it will help many small scale business owner.
The writer said he still advice business owners who reach out to him to learn Facebook ADs by themselves.
In his write up, he said a business owner reached out to him and said she want him run ADs for her.
He hopped on a call with her, asked her deep questions about her business and he realize that she has gotten a course on Facebook ads before just that Facebook banned her account and she gave up.
Now, he asked her what her average revenue looks like. It was then he told her…
“Ma, in as much as I want you to pay me for my ads services, I would advise you learn it yourself. Your business haven’t grown to that level of outsourcing your ads to an ad agency. Learn it yourself and invest that money you would have paid that agency back into your business as your ad budget and get more result”
The woman was shocked at the outcome of the call. She was surprised how he didn’t want to charge for ads.. he wanted her to learn herself.
Now here is the thing….
If you are business owner, there are basic skills you need to learn at the beginner stage of your business.
. Facebook ADs (Or any other form of paid ads)
. Simple Graphics design
. Video editing
. Simple landing page designs.
Learning them will save you from spending a lot.
He said when he first started running Facebook ADs, he learnt all these skills and he was the one doing them by himself.
But after he launched his advertising agency Leadvasity Advertising Agency , they hired professionals in these fields.
Now, it’s not that he don’t know how to do them, he outsourced them for maximum productivity.
You should also try learning these basic skills. It will help your business.
Some advices on social media are not meant for you to be implemented at this stage of your business.
Advices like “Outsource every of your business activities and focus on the 4% that moves the money needle”
This advice is good but if your business is still struggling, abeg, do everything yourself.
You will get better soon…
I promise you.